With your support, we can make our Airbnb win a standard across Big TEch
[Image description: a Black couple talking to each other on a couch next to their luggage bags. The text reads, "Victory: read more about our win in tackling racial discrimination on Airbnb."]
In 2016, Color Of Change members pressured Airbnb to undergo a civil rights audit after #AirbnbWhileBlack went viral on Twitter. After working with us, Airbnb has released their report publicly quantifying and outlining steps to combat racial discrimination and updated their policy to ban plantation listings on their platform.
The report notes that there was racial disparity when it came to Black people’s ability to successfully book an Airbnb listing in 2021. Black people’s booking success rate was 91.4% compared to white people’s rate at 94.1%. Airbnb is implementing the following interventions to make the booking process more equitable:
- Update Airbnb’s Instant Book feature to be more accessible to Black people. This will allow more Black guests to book a listing without requiring Hosts to approve a reservation request.
- Audit reservation rejections to improve policies and products and fight discrimination.
- Provide more opportunities for Black guests to build positive reviews on their account even if they never booked on Airbnb. Guests who travel in groups can register the other guests on the reservation, and the co-travelers can inherit the review of the guest who made the reservation.
- Stop the exploitation of the suffering of Black people who were once enslaved for profit. Airbnb will prohibit the listing of any structure on a former plantation where enslaved people lived or worked and the promotion of slavery-related features as a selling point of a stay in the U.S.
But our work is not done. We will continue to hold Airbnb accountable in its rollout of these changes and force other companies to take similar action. Chip in $23 or more to our critical end-of-year fundraising goal so that Color Of Change can continue to fight back against racial discrimination online!
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