
Amazon’s Ring ended its partnership with Flock Safety after backlash to a Super Bowl ad that raised national concerns about surveillance. The deal would have further linked home camera footage with law enforcement, and critics warned that Ring’s AI “Search Party” tool (marketed to find lost pets) could easily be used to monitor people. As pressure mounted, Amazon backed down. That happened because people spoke up. When the political and reputational costs grew too high, Amazon recalculated and that matters.
But Amazon’s surveillance empire extends far beyond public partnerships. Inside its warehouses, workers have been tracked, timed, monitored, and disciplined by algorithm for years through cameras, quotas, and automated write-ups enforced by systems they didn’t design and cannot challenge. Surveillance in our neighborhoods and surveillance in our workplaces are the same model of power. A small group of executives decides how technology is deployed for profit and control, while workers and communities live with the consequences. That’s why this moment matters.
In 2026, Amazon Labor Union–IBT Local 1 will launch a comprehensive campaign on workplace technology, surveillance, automation, and AI. We will fight for worker governance over technology, demanding transparency, enforceable limits, protections against automation-driven harm, and democratic input into technological change. Innovation isn’t the problem. Deployment without transparency, consent, or accountability is. Right now, this landscape is a regulatory and moral wild west, and we intend to change it. But we cannot do it without infrastructure.
We need support to build our new Worker Training Center: a union hall for mass meetings, a worker center for education and legal support, a training hub for stewards and organizers, and a cultural home for Amazon workers. Permanent space transforms a campaign into a durable institution capable of sustaining long-term struggle.
Help us take this fight to the next level. If you believe surveillance at work and surveillance in our communities are one fight and that workers deserve democratic power over the technologies shaping our lives, split a donation with The Labor Force and Amazon Labor Union today to help build the Worker Training Center and fuel the fight against Amazon's surveillance.