These ads are moving the needle with Republicans, non college voters, and Trump voters.

Ady Barkan's story is consistently one of the top testing messages on healthcare because we use the power of his experience, told through vivid footage we have directly from his documentary film crew, to elevate issues that actually matter to real voters. Our spots featuring Ady are both extremely personal and effective – they work.

 As part of our relentless focus on efficacy, 5 weeks ago we partnered with Data for Progress to work out the best persuasive message for this cycle: guaranteeing free covid treatment to all and ending pharmaceutical price-gouging were the top performers. We used this messaging to create what Civis is saying is one of the most powerful ads against Senators this cycle.As you know, it's extremely hard to persuade at this point in the cycle, but these ads are moving the needle overall (+5.6%) and also, importantly with a. Republicans (+6.9%), b. non college voters (+5.8%), and c. Trump voters (+8.6%).