Universities have been sweeping the problem of rape on campus under the rug for years.
So it's time to put universities on notice: If you're caught ignoring sexual assault, we'll run ads on Facebook and Google to warn high school seniors and their parents that they might want to go somewhere else.
We recently tried this strategy at Dartmouth University, and we were stunned by the response. After years of lip service, Dartmouth adopted a serious program of rape prevention after we spent just a few thousand dollars on social media ads.
Now we want to go big -- and because these kinds of highly targeted Facebook and Google ads are relatively cheap, we only need to raise $20,000 to get started. Can you chip in to help end the epidemic of sexual assault on campus?
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