Swing Voter Messaging

The People PAC is raising funds for a media pilot aimed at “priming the pump” in pivot counties—starting the process of persuading Republican and other non-Democrat voters in swing districts to vote Democrat in 2018.


The pilot focuses on gun safety, and in particular, H.R. 38, the Concealed Carry Reciprocity bill. Our hypothesis is that awareness of CCR and it's devastating impact on gun safety will increase support for Democratic candidates by non-Dem voters, women in particular, in 2018.


Your contributions will be used to create and distribute digital media.


As we know, getting facts to voters outside of the Dem "bubble" in 2018 requires both tailored content and smart, targeted distribution. This project will do both.


For more information reach out to The People's Executive Director at mrgsteen@gmail.com

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