Robert Reich here. IMCA needs to run our biggest midterm campaign ever to reach voters and change minds. Can you chip in even just $1 today to help us fully implement our critical campaign plan?
It's Robert Reich. I need to share with you one of my biggest worries about this year's all-important midterm elections.
Twenty years ago, the best way to communicate with voters was through TV, radio, and newspapers—and Democrats were pretty good at it.
But everything has changed. A majority of swing voters now get their news from social media, podcasts, and YouTube. And on these platforms, Democrats are getting absolutely steamrolled.
Four of the top ten news podcasts on Spotify are hosted by right-wing extremists. The White House's rapid-response X account is five times bigger than the DNC's. Of the 100 largest political YouTube channels, 64 are conservative.
On Facebook, X, TikTok, you name it… Republicans are running circles around Democrats, and that could cost us the midterm election.
The good news is that the IMCA team saw this problem coming and spent a decade mastering the art of making progressive content go viral. Today, we reach more than 22 million people each week, and scientific message testing shows that our videos are actually changing voters' minds.
I truly believe that IMCA can help fill the gap between Republicans and Democrats on social media. Over the next six months, we'll run our biggest midterm election campaign ever. But to fully implement everything we have planned, we need to raise a significant war chest.
Will you chip in right now to help us? IMCA's small team is dedicated, creative, and hardworking, but we can't do this critical work without your support. If you can chip in even just $1, it will make a difference.
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