Building a narrative that can win hearts and minds and transform communities is key to making change in North Carolina. That narrative relies on authentic, local, and trusted messengers who show how extreme policies hurt their families and their communities.
In order to win elections in NC, groups must scale-up communications efforts now so that by 2026 disaffected, moderate, and many Republican voters will have heard hundreds of stories from their neighbors about how extreme Republican policies have harmed them and their communities.
Donations will go to Progress NC Action, which will hire staff to lead a statewide collaborative effort to expand the number of people who can tell their stories compellingly, on social and other media and in their communities. The project will create a video story bank, train organizations in more effective communications, and build a new coalition of groups to compete with the right-wing propaganda machine locally and statewide.
With your support, North Carolina can fully embrace storytelling as a way to give a voice to those who have been harmed and to defeat far-right candidates in 2026 and beyond.