For the 2024 Presidential election, Local Voices has completed 14 premium testimonial ads targeting key white working-class voters across Pennsylvania. These ads are designed to cut through the noise and motivate undecided voters to back Harris and Walz.
Our testimonials feature rural and semi-rural supporters—like Dave Gunshore, a veteran and construction worker from Lackawanna County—who speak directly to their communities. By micro-targeting these ads to the specific counties where they were filmed, we demonstrate to hard-to-reach voters that Kamala Harris genuinely cares about their communities and is actively listening to their concerns.
Local Voices is running a multi-channel program—TV, digital, radio, and earned media—through a partnership with the Pennsylvania Rural Radio Initiative, designed to break through to millions of rural voters. These voters represent a critical opportunity: tens of thousands of votes can still be won with this authentic, hyper-local approach.
Independent testing shows these ads are shifting opinions, with a 7-point increase among independents and a 4.5-point shift among Republicans who previously voted for Trump. With 90% completion rates on the programmatic side, these efforts are proving to be game changers.
We’re seeking to raise an additional $500,000 to expand our buys and stay live through Election Day. With your support, we can amplify these crucial messages and win Pennsylvania. Every contribution brings us one step closer to victory.
Thank you for your support!
Local Voices is a Democratic PAC dedicated to creating persuasive political ads in rural counties of battleground states since 2008. Our videos feature voters sharing their authentic political views in their own words, building trust and a validated permission structure for decision-making.
Your support means the word to us!