Be A Hero's ads are moving the needle with Republicans, non college voters, and Trump voters.
Ady Barkan's story is consistently one of the top testing messages on healthcare because Be A Hero use the power of his experience, told through vivid footage they have directly from his documentary film crew, to elevate issues that actually matter to real voters. Their spots featuring Ady are both extremely personal and effective – they work.
As part of their relentless focus on efficacy, they recently partnered with Data for Progress to work out the best persuasive message for this cycle: guaranteeing free covid treatment to all and ending pharmaceutical price-gouging were the top performers.
They used this messaging to create what Civis is saying is one of the most powerful ads against Senators this cycle.
It's extremely hard to persuade at this point in the cycle, but these ads are moving the needle overall (+5.6%) and also, importantly with:
a. Republicans (+6.9%),
b. non college voters (+5.8%), and
c. Trump voters (+8.6%).
Can you donate directly to Be A Hero NOW to get these ads on the air in key states with vulnerable Republican senators?
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