Black Friday has become an embarrassment of consumerism. In 2017, black buying power exceeded $1.3 trillion. But at the same time, African Americans still lack equal representation at every level of government in the United States. This year, we are RECLAIMING Black Friday and encouraging everyone to support something that will really make a difference in our lives – building black political power.
That’s right. All across the country, the next Barack Obama, Cory Booker or Maxine Waters is gearing up to run for office in 2018. And we need to have their backs.