Rural Victory Fund
In 2016, Hillary Clinton won just 32% of rural voters, down 6 points from Obama’s share four years earlier—a steep fall that helped explain her surprise loss.
In 2020, Biden did 1 point better with rural voters, a minor gain that helped secure razor-thin victories in several battleground states and offered an important lesson: Democrats don’t need to win a majority of rural voters to win the presidency. Just “losing by less” can make a huge difference in certain states—enough to change election outcomes.
This hopeful vision is now driving a growing array of organizing efforts. In places like Michigan, Pennsylvania, North Carolina, Montana, and Arizona, new work is underway to engage rural voters, speak to their concerns, and otherwise show up in places that many Democrats have written off.
The Rural Democracy Initiative is an all-important hub of these exciting efforts. This year, its 501(c)(4) arm—the Rural Victory Fund—is going all out to woo rural voters in key battleground states. These efforts could help decide the election, which is why RDI is one of Blue Tent’s top 2024 recommendations to donors.
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This recommendation was developed by Blue Tent, an independent research site that helps Democratic and progressive donors give with maximum impact to win elections and advance change.
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