Donate to Alianza for Progress, INC

Latino Vote-by-Mail & GOTV Program for the State of Florida

Alianza for Progress is an established 501c4 organization in the State of Florida. We also conduct more targeted activities through our Federal - United for Progress PAC and Florida State Committee - United for Progress PAC. We also have an affiliated 501c3 tax exempt organization in good standing with the IRS and the State of Florida, Alianza Center.

There are more than 1 million Latinos throughout Florida who are registered to vote and have phone numbers and emails on the voter rolls but have not signed up to receive a Vote-By-Mail ballot. This program seeks to reach these voters through phone banking, texting, social media, and emails to encourage them to sign up to Vote-By-Mail. After they sign up to Vote-By-Mail, we conduct a GOTV campaign using phone banking, texting, and emailing.

Our experience and expertise

Since 2015, United for Progress PAC and Alianza for Progress, a social welfare 501c4 Organization serving Latinos and Puerto Ricans in the State of Florida, have invested in dozens of races in Central Florida, resulting in the number of Puerto Rican Democrats elected to office to jump from five elected officials to more than 20 in just three electoral cycles with supported candidates winning up and down the ballot including Congressman Darren Soto and helping elect various allies to office as well. Of these there have been a majority of women elected. 

Hispanic communities in Florida are not a monolith

United for Progress PAC and Alianza for Progress have used microtargeting and list segmentation to skillfully and nuanced message our key audiences.

While most national entities have treated Latinos in Florida by checking the immigration check box, In Florida more than 50% of Latinos are not impacted directly by the immigration issue. Puerto Ricans are U.S. citizens by birth, and Cubans receive preferential immigration treatment, so the issue is one of solidarity for them, not identity.

In addition, Florida’s Latinos are very diverse and mostly Caribbean with South Americans (Colombians, Venezuelans, Ecuadorians, Peruvians, Argentinians, etc.), Mexicans and Central Americans (Nicaraguans, Hondurans, Salvadorian, etc.), and the messaging and contacts must also address the culture of these constituencies.

Our team

Marcos Vilar, President and Executive Director

Cristina Robinson, Chief of Staff

Laura Rivera, Communications Director

Alondra Rivera, Campaign Manager

Millie Herrera, Campaign Advisor for South Florida

We want to expand our 2020 program to South Florida and the rest of Florida and need funding to increase our capacity to at least 175 part time canvassers and 14 full-time leads plus 200 volunteers to accomplish this goal.

We can increase our operational capacity very quickly with proper funding, with our existing talent bank of trained canvassers that includes hiring volunteers who worked with us during the 2020 cycle and were effective.

Florida 2020 General Election Vote-By-Mail Program Results

• Universe: 1,028,746 Florida Latino Democrats and NPA registered voters (501c4 program) with phone numbers who are not signed up to receive their Vote-By-Mail ballot
• Duration: August 18, 2020 through November 3, 2020
• Budget: $157,000
• Cost per Vote: $2.45
• Geographic Location: Central Florida I-4 corridor – Hillsborough, Orange, and Osceola counties

The program was conducted by a team of 25 highly effective trained canvassers that made calls 20 hours per week, and 4 leads. We were also able to recruit 75 volunteers who gave us an average of 2 hours per week each and helped us achieve these numbers*

VBM Canvass

533,743 calls

(3.5 passes)

VBM Requests

153,000

Conversion Rate

25%

Returned + EV

126,000

Chase Rate that Voted

75%

*Accountability: Third party verification by America Votes​ (501c4 & PAC program), State Voices (501c3 program)

Our Proposal

1. Targeted Vote-By-Mail Sign Up and GOTV phone and text banking to Hispanic Voters

1. Targeted email and social media messaging to Hispanic Voters

1. Consider targeted digital messaging and direct mail 

Deliverables

• Phones: 25% contact rate with conservative 20% conversion
• Texting: 10% contact rate with conservative 20% conversion rate
• Email: 50% contact rate with conservative 20% conversion rate
• Social Media Program: Targeted persuasion and GOTV messaging to the Puerto Rican, Cuban, Colombian, Venezuelan, Mexican, South American, Dominican, and Central American Latinos, in language and in culture.

Total VBM & GOTV Budget 

Latino VBM & GOTV Campaign

 

Total Technology

$200,000

Total Labor

$512,000

• 175 canvassers x 42 days @ $15/hr. for 4 hrs. per day: $441,000

• 14 leads x 42 days @ $20/hr. for 6 hrs. per day:        $71,000  

SS, Taxes and Overhead @14.5%

$74,240

Email, Social Media Program

$63,000

Organizational Overhead, Supervision, Quality Control, etc.

$250,000

    Total Program

$1,099,240

Optional – Direct Mail, Digital Messaging

Direct Mail budget

DIRECT MAIL BUDGET

Universe segment

Biden

Support score

Turnout score

Media Consumption

Voters

Households

Production cost per unit

Postage cost per unit

Cost per wave

Waves

Extended cost

Persuasion/Cuban

40-80

40-100

Low and medium

digital

consumption

88,287

76,599

$0.245

0.27

$39,448

4

$157,794

Persuasion/Puerto Rican

40-80

40-100

Low and medium

digital

consumption

69,566

60,974

$0.260

0.28

$32,926

4

$131,704

Persuasion/Other Hispanic

40-80

40-100

Low and medium

digital

consumption

298,382

237,507

$0.205

0.27

$112,816

4

$451,263

Mobilization

80-100

10-80

Low and medium

digital

consumption

344,827

285,008

$0.180

0.27

$128,253

2

$256,507

TOTAL:

$997,268

Digital Messaging budget

DIGITAL ADVERTISING BUDGET

Universe segment

Biden

Support score

Turnout score

Media Consumption

Voters

Matchable voters

Ad impressions per matchable voter

Impressions

(1000s)

Cost per 1000 impressions

(Avg across FB/IG, preroll,

Connected TV)

Extended cost

Persuasion/Cuban

40-80

40-100

Medium + high digital consumption

88,287

52,972

30

1589

40

$63,567

Persuasion/Puerto Rican

40-80

40-100

Low and medium digital consumption

69,566

41,740

30

1252

40

$50,088

Persuasion/Other Hispanic

40-80

40-100

Low and medium digital consumption

298,382

179,029

30

5371

40

$214,835

Mobilization

80-100

10-80

Low and medium digital consumption

344,827

206,896

15

3103

40

$124,138

Production (~10 videos)

$50,000

TOTAL:

$502,627