Popup recurring is a feature on ActBlue that can help you turn some of your one-time donors into monthly recurring donors.
When you setup popup recurring on an ActBlue contribution form, your donors will be presented with an "upsell" popup after they hit the "Contribute Now" button:
We initiate a charge for the one-time donation as soon as the donor presses the "Contribute Now" button. If they select "make it monthly" on the popup then we convert their donation to monthly recurring for 12 months. If they hit "skip" or do nothing (close the page, etc...) the one time charge stands.
To setup this feature, look at the "Edit" tab of your contribution form. The relevant fields are "Popup Recurring Ask Threshold" and "Popup Recurring Ask Blurb":
First you'll want to set the "Popup Recurring Ask Threshold". Donors giving less than this amount will receive an ask to make their contribution recurring. You obviously wouldn't want to ask a $1,000 donor to make their donation a recurring donation. But you probably want to ask a $25 donor to convert to a monthly recurring gift. Most campaigns set this field at 50 or 100.
The "Popup Recurring Ask Blurb" is the custom text you want to appear on the popup. In the example above, the Lorem Ipsum text is a placeholder for the blurb. Try to remind your donors why a continued investment in your campaign or organization is a good idea.
In general campaigns using the ActBlue popup recurring feature have seen recurring contribution rates of 2% to 6%, depending on the list and the strength of their ask. Over the course of an election cycle, this can build a large base of recurring donations!